Task
Our own PrintSide project needed relevant B2B proposals based on each company’s activities. The goal was to connect prospect analysis, the seller’s actual assortment, email creation and automated sending capabilities, instead of sending everyone the same message and a random selection of products.
Solution
Lead Finder is an AI-powered system for preparing and sending personalized B2B proposals. It analyzes a prospect’s business, identifies potential needs, matches suitable products from the seller’s catalog and automatically generates an individual email. PrintSide connects its catalog through Shopify.
Personalization goes beyond inserting a company name: the proposal explains why particular products could be useful to that business. Suggested needs remain hypotheses, not confirmed customer interest.
Implemented Capabilities
- In-depth AI analysis of available company and website information: activities, products, services and business characteristics.
- Identification of potential needs and product use cases.
- Matching specific products from the seller’s real catalog.
- Personalized proposals explaining the relevance of selected products.
- Automatic email generation based on company analysis and product selection.
- Human review of prepared proposals before a sending run.
- Automated sending through an integrated SMTP module with intervals, schedules and limits.
- Company imports, duplicate exclusion, history, a queue and unsubscribe handling.
The SMTP module is an implemented system capability. This description does not state that automated sending is currently enabled or require any change to its status. Replies, orders and sales growth are not guaranteed.
Demonstration
Company → AI analysis → Potential needs → Product matching → Email generation → Review → Automated SMTP sending.
Anonymized materials can show company analysis, matched products, a prepared email and scheduling settings without starting a sending run. Lead Finder is a private internal tool; the public case study describes the solution without granting access to the system.
Discuss a Similar Project
We can discuss a similar solution for your catalog and B2B workflow: data sources, product matching, proposal review and sending rules.
